English editorial summary of the original Bitech article. Read the Indonesian original
Understand the role of each channel
Social media and marketplaces help businesses reach customers. Their rules and interfaces are managed by another platform, so a business also benefits from having a place to present its own information.
Create a clear home for the business
A website can bring product information, company details, and contact options together. It should answer the practical questions a prospective customer has before making an inquiry.
Connect the channels
An owned website and marketplace presence can serve different parts of the same journey. Plan how a visitor discovers a product, checks its details, and proceeds to an order or conversation.